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EF Coaching Business Course
Coaching Coaches: The Next Step After Executive Function Training
As you build your business, you face key challenges…
Why you?
- What brings you to this profession?
- What’s your unique offering?
- What are your clients buying?
How will you win work?
- Who is your audience?
- How will you market your business?
- How will you grow your network?
Will you make money?
- How will you run your business?
- How many clients?
- What’s your fee structure?
How will you talk to parents/caregivers?
- How involved will you be with parents?
- How will you update them?
- How will you work with support teams?
Are you making progress?
- How will you define success?
- How will you measure progress?
- What if it’s not working?
What support will you need?
- Do you need a support group?
- What professional associations?
- Where do you go for help?
We are here to help
Having successfully worked through these questions ourselves, we’ve put together a course based on our collective experience
Why This Course?
- As an author and Head of School, Special Educator and Licensed Marriage and Family Therapist, our varied backgrounds and experiences equip us to meet our participants exactly where they are in this process
- We are three experienced business owners, learn from our mistakes…and successes
- This interactive course will offer you a live opportunity to share and hear about others’ wins and challenges
- You’ll have the opportunity to connect with other like-minded professionals in the field and feel empowered to take the next step
Tangible Takeaways:
- Resource List of our Favorite Researchers, Books and Websites
- Sample Coaching Policies and Procedures Agreement
- Guide for an Initial Call with Potential Clients
- Teaching Tools to Use with Students: Video and Graphs
Still not sure? See what our previous participants have to say below.
Who is this for?
This course is for anyone:
- Providing EF Coaching to diverse learners and their families
- Seeking a community of like-minded professionals
- Needing consultation to help manage difficult cases and scenarios
- Feeling like an imposter in this field
- Wondering whether they are not quite ready to launch
Three online sessions, dates to be announced
How will it work?
The course will meet for three online sessions on Wednesdays.
Next dates: TBD
Each class will provide time for an informal Q and A. The Zoom sessions will be video-recorded and made available to participants unable to attend the sessions.
Tell me when the next course is scheduledClass Requirements
Suggested background reading: Coaching Students with Executive Skills Deficits, Second Edition, by Peg Dawson & Richard Guare
Complete: The Adult Executive Function Questionnaire
Get Ready: To learn, share and have some fun!
From previous participants
What coaches said after taking it
“The session was so good! It was very thought-provoking. I’ve worked as an EF coach/Ed therapist for about two years now, but I’ve just kind of been bumping my way along. This course is helping me streamline my thoughts and practices. I really appreciate all of the thinking and processing activities you have built in.”
“Kelly, Lisa and Carol-Anne facilitated a masterful 3-part workshop series on how to start an Executive Skills Coaching Business. Each workshop engaged the participants in thoughtful questions, personal examples, and interactive activities to help guide and generate ideas on how they could leverage their expertise to build their own unique practices.”
“They really took a coach-approach to this workshop, which made it a powerful and effective learning opportunity. This course helped me to envision what I would want for my own practice, and as a result, I feel much more empowered to start my own executive skills coaching business.”
“I highly recommend the course, ‘EF Coaching Business Course’. Upon completing the Coaching Course I took with Doctors Dawson and Guare, I found that I now had a totally different set of questions regarding the business side of coaching.”
“Kelly Norman, Lisa Kennedy, and Carol-Ann Bush understand from firsthand experience the process of thinking through, designing and then implementing a successful coaching business. They describe the process as a whole and the pitfalls. The meeting sessions were professional, respectful and inspiring.”
“They answered all of my questions and a few that I hadn’t thought of yet! Well worth the investment!”
“I recently completed the EF Business Coaching Course offered by Kelly Norman, Lisa Kennedy, and Carol-Anne Bush, and it was great! Pertinent and important topics were shared and discussed on each of the three days of the course. From thinking about who is my perfect client to networking, and many topics about running your business.”
“These three professionals have a wealth of knowledge and experience between them, and they make learning enjoyable and a rich experience. I wish the course would have lasted longer! I truly felt invigorated and inspired at the end of the course; thank you so much!”
“I found the course very easy to tune into and felt as if I was just chatting with friends and I gained so much from just listening. I liked the ease and pace of the course; it felt like a conversation, and I loved how you moved from one person to the other so effortlessly. The level of your content knowledge was super high, and you were extremely well organized and prepared.”
“I thoroughly enjoyed your EF Coaching Business Course and would highly recommend it to new folks. I appreciate the tools you offered me as a newly launched coach. The course definitely helped grow my confidence. The networking conversations with experienced coaches, plus the practical advice about how to run a business were all valuable assets.”
Your Instructors
Carol-Anne Bush
Carol’s work is grounded in K-12 education experience spanning three continents and over three decades. After a long teaching career in the United States, the United Kingdom and South Africa, she served in various leadership roles, including multiple assistant headships. Carol’s expertise includes student, teacher and parent mentorship; stakeholder communication; curriculum design; and whole-school strategy and steering.
Carol partnered with Laurie Faith and Peg Dawson to co-author Executive Function Skills in the Classroom: Overcoming Barriers, Building Strategies (Guilford Press, 2022). She is currently working with Drs. Adele Diamond and Laurie Faith on another teacher-facing resource for the early years, a practical book that will help to explain the developing EFs at the root of common behaviors and provide research-based suggestions for how to support optimal learning. In addition to her writing endeavors, Carol is an executive function coach in San Francisco, California. She holds an MA and is a certified ADHD educator from the Professional Education Systems Institute and has undergone coach training from Peg Dawson & Richard Guare. Carol continuously works with adults, children and other coaches to learn about the impact of EFs on performance and develop supportive and compensatory approaches. Her website is www.mulberrycoaching.com.
Lisa Kennedy
Lisa earned her Master’s Degree in Clinical Psychology with an emphasis in Marriage and Family Therapy from Pepperdine University in 1997. Prior, Lisa earned her BA in Psychology from the University of Colorado, Boulder in 1994. Lisa is the parent of one active teenager and two college students! She is an LMFT in the states of CO and CA, and is a certified ADHD-CCSP and EF Coach, having trained with Peg Dawson and Richard Guare.
Lisa has an extensive background working with individuals with ADHD and family systems where the diagnosis or behaviors have made an impact. She loves helping students and adults achieve their true and full innate potential. Lisa has incorporated Executive Function Coaching into her private practice and enjoys the work profoundly. Lisa currently works with high school and college students, as well as adults to explore their strengths and weaknesses in EF. She also offers parent coaching as well as family intervention around the diagnosis of ADHD and other neurodiverse diagnoses. As a lifelong learner, Lisa enjoys being connected with others in this exciting and growing field and sharing experiences via both colleague consultation as well as being a hired mentor for new coaches looking to expand their current profession.
Kelly Norman
Kelly has spent the last 25 years as a dedicated child advocate with an uncompromising focus on the individual needs of each unique learner. For over a decade, she served as both an Intervention Specialist and Special Educator in the public school system in New Jersey. In addition to teaching, she has worked in various school settings, serving as a reading interventionist, professional development provider, middle school team leader, executive function and study skills course instructor and parent volunteer.
Kelly has worked privately with many students with diverse learning needs across multiple disciplines throughout her career. Through this work, she realized she was most passionate about helping students use their unique wiring and strengths to overcome barriers and develop personalized systems to reach their goals. With a vision of igniting and propelling as many young people as possible, Kelly launched EF Advocates, an executive function coaching business based in Chapel Hill, North Carolina. EF Advocates serves clients locally, nationally and internationally and provides one-to-one client coaching for students and training and mentoring services for professionals seeking to become executive function coaches.
Kelly has trained with Peg Dawson & Richard Guare, is an ADHD-Certified Educator from the Professional Education Systems Institute and holds a dual master’s degree in Elementary Education and Special Education.