Executive Function Coaching Course

EF Coaching Business Course

Coaching Coaches: The Next Step After Executive Function Training

As you build your business, you face key challenges...

Why you?

What brings you to this profession?
What’s your unique offering?
What are your clients buying?

How will you win work?

Who is your audience?
How will you market your business?
How will you grow your network?

Will you make money?

How will you run your business?
How many clients?
What’s your fee structure?

How will you talk to parents/caregivers?

How involved will you be with parents?
How will you update them?
How will you work with support teams?

Are you making progress?

How will you define success?
How will you measure progress?
What if it’s not working?

What support will you need?

Do you need a support group?
What professional associations?
Where do you go for help?

We are here to help

Having successfully worked through these questions ourselves, we've put together a course based on our collective experience

Who is it for?

This course is for anyone:

Providing EF Coaching to diverse learners and their families
Seeking a community of like-minded professionals
Needing consultation to help manage difficult cases and scenarios
Feeling like an imposter in this field
Wondering whether they are not quite ready

How will it work?

The course will meet for three online sessions on Wednesdays:

October 16th, 2024, 1:00-3:00 EST

October 23rd, 2024, 1:00-3:00 EST

November 6th, 2024, 12:00-3:00 EST

Each class will provide time for an informal Q and A. The Zoom sessions will be video-recorded and made available to participants unable to attend the sessions.

Class Requirements

Suggested background reading: Coaching Students with Executive Skills Deficits – Second Edition, by Peg Dawson & Richard Guare
Complete: The Adult Executive Function Questionnaire
Get Ready: To learn, share and have some fun!

Early Bird Price: $499 - After October 1st: $550

The session was so good! It was very thought-provoking. I've worked as an EF coach/Ed therapist for about two years now, but I've just kind of been bumping my way along. This course is helping me streamline my thoughts and practices. I really appreciate all of the thinking and processing activities you have built in.

Kelly, Lisa and Carol-Anne facilitated a masterful 3-part workshop series on how to start an Executive Skills Coaching Business. Each workshop engaged the participants in thoughtful questions, personal examples, and interactive activities to help guide and generate ideas on how they could leverage their expertise to build their own unique practices. They balanced the presentation of information, examples, lessons learned, and tools from the process of building their own businesses with thought-provoking questions and engaging conversation that created space for participants to do the internal work of identifying their zone of genius and unique skills that they can bring to their business. They really took a coach-approach to this workshop, which made it a powerful and effective learning opportunity. This course helped me to envision what I would want for my own practice, and as a result, I feel much more empowered to start my own executive skills coaching business.

I highly recommend the course, “EF Coaching Business Course”. Upon completing the Coaching Course I took with Doctors Dawson and Guare, I found that I now had a totally different set of questions regarding the business side of coaching. Kelly Norman, Lisa Kennedy, and Carol-Ann Bush understand from firsthand experience the process of thinking through, designing and then implementing a successful coaching business. They describe the process as a whole and the pitfalls. The meeting sessions were professional, respectful and inspiring. It was also great to hear from other course participants and this was facilitated by the course leaders. They shared their perspectives, emphasizing the long game of working toward success over time while building a business that also worked with the coach’s strengths and family commitments. They answered all of my questions and a few that I hadn’t thought of yet! Well worth the investment!

I recently completed the EF Business Coaching Course offered by Kelly Norman, Lisa Kennedy, and Carol-Anne Bush, and it was great! Pertinent and important topics were shared and discussed on each of the three days of the course. From thinking about who is my perfect client to networking, and many topics about running your business. I also appreciated the many resources that were shared over the three days. These three professionals have a wealth of knowledge and experience between them, and they make learning enjoyable and a rich experience. I wish the course would have lasted longer! I truly felt invigorated and inspired at the end of the course; thank you so much!

I found the course very easy to tune into and felt as if I was just chatting with friends and I gained so much from just listening. I liked the ease and pace of the course; it felt like a conversation, and I loved how you moved from one person to the other so effortlessly. I really enjoyed the activities and some of the thinking we did because it was so valuable, e.g. I came away with a much better idea of the business model than I had before, and I find I want to go back and watch the zooms again. The level of your content knowledge was super high, and you were extremely well organized and prepared.

Carol-Anne Bush

Carol’s work is grounded in K-12 education experience spanning three continents and over three decades. After a long teaching career in the United States, the United Kingdom, and South Africa, she served in various leadership roles, including multiple assistant headships. Carol’s expertise includes student, teacher, and parent mentorship; stakeholder communication; curriculum design; and whole-school strategy and steering.

Carol partnered with Laurie Faith and Peg Dawson to co-author Executive Function Skills in the Classroom: Overcoming Barriers, Building Strategies (Guilford Press, 2022). She is currently working with Drs. Adele Diamond and Laurie Faith on another teacher-facing resource for the early years – a practical book that will help to explain the developing EFs at the root of common behaviors and provide research-based suggestions for how to support optimal learning. In addition to her writing endeavors, Carol is an executive function coach in San Francisco, California. She holds an MA and is a certified ADHD educator from the Professional Education Systems Institute and has undergone coach training from Peg Dawson & Richard Guare. Carol continuously works with adults, children, and other coaches to learn about the impact of EFs on performance and develop supportive and compensatory approaches. Her website is www.mulberrycoaching.com.

Lisa Kennedy

Lisa earned her Master’s Degree in Clinical Psychology with an emphasis in Marriage and Family Therapy from Pepperdine University in 1997. Prior, Lisa earned her BA in Psychology from the University of Colorado, Boulder in 1994. Lisa is the parent of one active teenager and two college students! She is an LMFT in the states of CO and CA, and is a certified ADHD-CCSP and EF Coach, having trained with Peg Dawson and Richard Guare. She is an involved Volunteer with both National Charity League and Young Men’s Service League, and is a dedicated Volunteer for her local community and community schools. Lisa has an extensive background working with individuals with ADHD and family systems where the diagnosis or behaviors have made an impact. She loves helping students and adults achieve their true and full innate potential. Lisa has incorporated Executive Function Coaching into her private practice and enjoys the work profoundly. Lisa currently works with high school and college students, as well as adults to explore their strengths and weaknesses in EF. She also offers parent coaching as well as family intervention around the diagnosis of ADHD and other neurodiverse diagnoses. Lisa enjoys helping her clients to set goals and work hard to achieve them to move their lives forward in a positive direction both academically and professionally. As a lifelong learner, Lisa enjoys being connected with others in this exciting and growing field and sharing experiences via both colleague consultation as well as being a hired mentor for new coaches looking to expand their current profession. Lisa’s website.

Kelly Norman

Kelly has spent the last 25 years as a dedicated child advocate with an uncompromising focus on the individual needs of each unique learner. For over a decade, she served as both an Intervention Specialist and Special Educator in the public school system in New Jersey. In addition to teaching, she has worked in various school settings, serving as a reading interventionist, professional development provider, middle school team leader, executive function and study skills course instructor and parent volunteer. Kelly has worked privately with many students with diverse learning needs across multiple disciplines throughout her career. Through this work, she realized she was most passionate about helping students use their unique wiring and strengths to overcome barriers and develop personalized systems to reach their goals. With a vision of igniting and propelling as many young people as possible, Kelly launched EF Advocates, an executive function coaching business based in Chapel Hill, North Carolina. EF Advocates serves clients locally, nationally and internationally and provides one-to-one client coaching for students and training and mentoring services for professionals seeking to become executive function coaches.

Kelly has trained with Peg Dawson & Richard Guare, is an ADHD-Certified Educator from the Professional Education Systems Institute and holds a dual master’s degree in Elementary Education and Special Education. Her website is www.efadvocates.com